Engagement archetype
The content agent that writes in your voice and never auto-publishes.
An example of what we build: an agent that drafts social posts, email blasts, and customer follow-ups from real customer interactions and your past content. You approve every piece in one tap. Yours would be designed around your channels and cadence on the audit call.
- Live in 5 days
- Drafts in your voice from your past writing
- You approve every post, email, and follow-up
The content gap
Local businesses don't post because the post sounds nothing like them.
Most owners try AI content tools, hate the generic output, and stop using them. Generic agency content sounds even worse. So the social account goes dormant, the newsletter goes silent, and the business stops compounding the trust that warms cold leads. The fix isn't more AI — it's a system that learns your voice and keeps you in the approval loop.
1,200+
of past posts and emails the agent learns your voice from
1 tap
to approve, edit, or kill every draft from your phone
0
auto-publishes without your explicit sign-off, ever
What we build
An agent trained on your past writing, drafting in your real voice.
We pull your past posts, emails, and customer messages — anything you've written that sounds like you — and train the agent's drafting on it. Customer interactions feed the topic queue. The agent drafts, you approve from your phone, the system publishes. Your social account, newsletter, and follow-up sequences run without sounding like generic AI slop.
What it does
Seven things your Content Agent does on day one.
- 01
Drafts social posts in your voice from real customer wins
Pulls from completed jobs, 5-star reviews, and customer messages to draft posts about specific work — not generic platitudes. You approve in one tap from your phone.
- 02
Writes weekly newsletters from what actually happened
Drafts a weekly newsletter pulling from completed work, new offerings, recent reviews, and seasonal topics specific to your category. Sent to whoever runs your email list (you, or us, or your team).
- 03
Drafts customer follow-ups for after-service
Personalized thank-you texts, review requests, and check-ins drafted from the actual call or visit notes. Way better than the templates everyone else sends.
- 04
Generates blog and FAQ content for local SEO
Answer-first H2/H3 question pieces (the format AI Overviews and ChatGPT cite from). Pairs with the Local Search Agent for full GEO/AEO coverage if you run both.
- 05
Adapts to platform tone — formal email vs. casual Instagram
Same source material, different voice register per channel. Knows when to be tight and professional vs. loose and warm. You set the dial during the design phase.
- 06
Creates content calendars 30 days out
Plans the next month's content with a mix of customer wins, educational pieces, offers, and seasonal posts. You see the calendar; you can rearrange or reject anything before drafts start.
- 07
Reports on what's actually working
Monthly: which posts drove engagement, which emails got opens/clicks, which follow-ups got replies. Tunes the agent's voice and topic mix toward what your audience actually responds to.
How we build it
From signed audit to first drafts in 5 days.
- 01
Audit
45-minute call. We pull your past 6 months of social, email, and any customer-facing writing. We listen for your voice — what makes a post sound like you and not like a brand template. You leave with a written voice brief.
- 02
Design
We define the channels (social, email, follow-up, blog), the cadence, the topic mix, and the approval flow — phone-first or desktop, who signs off, who edits. You approve before we touch anything live.
- 03
Build
Wired into your scheduling tools (Buffer, Later, Mailchimp, Buttondown, ConvertKit) and your CRM in 5 days. First week of drafts hits your approval queue on day 5. You approve, the system publishes.
- 04
Tune
Weekly: we review your edits and rewrites, retraining the agent's voice on what you actually wanted vs. what it drafted. Monthly: a written report on engagement, replies, and what to adjust.
Plays with what you already use
Wired into your existing publishing stack.
- Buffer · Later · Hootsuite · SocialPilot
- Mailchimp · Buttondown · ConvertKit · Beehiiv · HubSpot
- Instagram · Facebook · LinkedIn · X (Twitter) · TikTok
- Claude · GPT-5 · Gemini (drafting)
- WordPress · Webflow · Squarespace · Ghost (blog)
- HubSpot · GoHighLevel · Salesforce (customer-message source)
- Notion · Airtable (content calendar surface)
- Slack · Microsoft Teams (approval queue)
FAQ
Direct answers about the Content Agent.
Don't see your question? Ask on the audit call.
Free audit
Map your version of this agent on the audit call.
Free 45-minute call. We pull your past content, listen for your voice, and design the content agent that fits your channels and cadence. No pitch. You walk away with the plan — even if you don't hire us.