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Engagement archetype

The Google Ads agent that doesn't ignore the local-business segment.

An example of what we build: AI-assisted ad copy, weekly negative-keyword pruning, and plain-English performance reports — built for local shops spending $5K–$30K a month. Yours would be designed around your campaigns and goals on the audit call.

  • Live in days, not months
  • Built for the $5K–$30K/mo ad-spend tier
  • You approve every campaign change before it ships

The PPC management gap

Local businesses are stuck between agencies that don't care and tools they can't run.

Big agencies (RPA, Tinuiti) chase 6-figure ad budgets. Sophisticated PPC tools (Optmyzr, Skai, Adalysis) need a full-time marketer to operate. The local-business owner spending $5K–$30K a month on Google Ads is left running campaigns blind, paying a 'Google Ads Specialist' freelancer who barely logs in, or burning budget on auto-bidding without strategy.

  • $5K–$30K

    the monthly ad-spend segment most agencies and tools deliberately ignore

  • 30–60%

    of local-business PPC spend wasted on irrelevant clicks and unoptimized ad copy

  • 0

    auto-changes the agent makes without your explicit approval, ever

What we build

An agent that runs your ads with a real strategist on top of it.

We custom-build the agent on the Google Ads API plus Claude for reasoning. It generates ad copy variants from your business profile and winning ads, prunes negative keywords from search query reports weekly, and writes plain-English reports a non-marketer can read. Every change goes to your approval queue first. We add human strategy on top — pricing, audience, structure decisions — so you get tool plus operator without a full agency tab.

What it does

Seven things your Google Ads Agent does on day one.

  1. 01

    Drafts ad copy variants from your winners

    Pulls your top-performing ads, your business profile, and your landing pages. Drafts 5–10 variant headlines and descriptions weekly. You approve which ones go live. Statistical winners get scaled.

  2. 02

    Prunes negative keywords every week

    Scans the search query report, surfaces the irrelevant searches eating your budget, and proposes negatives in a one-tap approval queue. Most local accounts recover 15–30% of wasted spend in the first 60 days.

  3. 03

    Catches budget pacing problems before they cost you

    Daily check on spend pacing vs. monthly budget. Flags overspend, underspend, and unexpected jumps in CPC. You see issues in your morning email instead of finding them at month-end.

  4. 04

    Writes monthly reports a non-marketer can read

    Plain English: what your ads spent, what they brought in, which campaigns paid back, which didn't, what we're going to do differently next month. No vanity metrics. No screenshot dumps.

  5. 05

    Runs A/B tests on landing pages and ad-page matchup

    Detects when an ad has a good CTR but bad conversion rate (the landing page is the problem) and proposes the fix. Pairs with the Content Agent if you run both for fast landing-page iteration.

  6. 06

    Flags fraud and bot traffic

    Pattern-matches unusual click patterns, IP cluster anomalies, and bounce-rate spikes. Recovers spend that would have been wasted on click fraud — common in competitive local categories.

  7. 07

    Coordinates with the Local Search Agent for full-funnel coverage

    If you run both, the agent uses GBP click data to inform PPC strategy and vice versa. AI Overview presence, organic local pack, and paid ads all reinforce each other.

How we build it

From signed audit to first optimization in days, not months.

  1. 01

    Audit

    45-minute call + read-only access to your Google Ads account. We pull 90 days of data, calculate your true cost-per-lead and cost-per-customer, and identify the top 5 wasted-spend categories. You leave with a written audit whether you hire us or not.

  2. 02

    Design

    We design the campaign restructure, the bidding strategy, the ad copy framework, and the approval flow. You approve before we touch anything live in your account.

  3. 03

    Build

    Account restructure, agent integration via Google Ads API, weekly tuning cadence wired up. Live in days, not months. First negative-keyword prune, first ad copy refresh, and first weekly report ship as soon as the system is running.

  4. 04

    Tune

    Weekly: ad copy approvals, negative keyword approvals, budget pacing review. Monthly: a written report and strategy call. Quarterly: full-account audit and bidding strategy revisit.

Plays with what you already use

Wired into the platforms that drive paid local results.

  • Google Ads API (campaigns, search query reports, automated rules)
  • Google Analytics 4 + GA4 BigQuery export
  • Google Tag Manager · Meta Pixel · TikTok Pixel
  • CallRail · CallTrackingMetrics (call attribution)
  • Hyros · Triple Whale · Northbeam (advanced attribution)
  • Optmyzr · Adalysis (when client already has these)
  • HubSpot · GoHighLevel · Salesforce (closed-loop CRM data)
  • Claude · GPT-5 (ad copy generation + report drafting)

FAQ

Direct answers about the Google Ads Agent.

Don't see your question? Ask on the audit call.

Free audit

Map your version of this agent on the audit call.

Free 45-minute call + read-only Google Ads access. We pull 90 days of data, calculate your true cost-per-customer, identify the top 5 wasted-spend categories, and design the Google Ads agent that fits your campaigns. No pitch. You walk away with the audit.