Skip to content

Grow Revenue · $3,000 to $7,500 per project

AI Sales and Marketing Automation Agency in Houston

AI that researches, scores, routes, and drafts inside your CRM, because salespeople should spend the day with buyers, not spreadsheets.

Get a Free Consultation

Free. No obligation. We reply the same business day.

Or call or text (281) 858-3054

What does an AI automation agency in Houston do?

An AI automation agency builds workflows that do the repetitive parts of sales and marketing: researching prospects, scoring and routing leads, logging call notes, and drafting follow-ups. We're an AI automation agency Houston companies hire to build that inside the CRM they already pay for, at a fixed project price. AI drafts, and a person approves anything sent.

What is the difference between AI sales automation and AI marketing automation?

AI sales automation works on the deal side: prospect research, lead scoring, routing, call notes, and follow-up drafts for salespeople. AI marketing automation works earlier: enriching new contacts, sorting leads by fit, and drafting nurture emails for review. Most growing companies need some of both, so we scope them as one project with one fixed price.

How It Works and What to Expect

We map how a lead moves through your business today, find the steps that eat the most time, and build AI workflows that handle them inside your CRM. Every project has a written scope and a fixed price. AI drafts and a person approves anything sent.

  1. 01

    Free Consultation

    Thirty minutes by phone or video. You show us how a lead moves today, and we name the step that costs your team the most time.

  2. 02

    Scope and Build

    A written scope and fixed price, then the build in two to four weeks, tested on your real leads before anything goes live.

  3. 03

    Launch

    Your team is trained, every workflow is documented, and we check the numbers with you 30 days after launch before the final payment is due.

Who This Applies To

  • Sales teams spending hours a week on research, list building, and data entry
  • Companies whose CRM is full of duplicates, missing sources, and stale contacts
  • Businesses where new leads sit for a day or more before anyone replies
  • Teams on HubSpot or Salesforce paying for features nobody has set up
  • Owners who can't say which marketing produced which deal
  • Companies that want help from AI but need a person to approve what goes out

What's Covered

  • Prospect lists built and enriched automatically from your ideal customer profile
  • Lead scoring that sales agrees with, so the best leads rise to the top
  • Routing rules that put every new lead in front of the right person the same business day
  • Follow-up emails drafted in your voice and held for a person to approve
  • Call and meeting notes summarized into the CRM, with next steps flagged
  • Duplicate cleanup and required fields, so the CRM stays trustworthy
  • A pipeline dashboard showing leads, meetings, and deals by source
  • Written documentation and team training for every workflow

Don't see your situation listed? Ask us in a free consultation.

What You Can Expect

  • A Person Approves Everything

    AI drafts the emails, notes, and research. Nothing reaches a customer until someone on your team approves it, unless you set a rule that says otherwise.

  • Fixed Price in Writing

    You get the scope and the price before work starts. No hourly billing and no surprise invoices.

  • Paid When It Works

    Half is due at kickoff. The second half is due 30 days after launch, and only if the build does what the scope says.

  • Built on Your CRM

    We work inside HubSpot, Salesforce, or most CRMs with an API. You keep the system your team already knows.

  • Tested on Real Leads

    Every workflow runs against your actual leads before launch, so problems show up in testing, not in front of a customer.

  • Yours to Keep

    Accounts, API keys, and workflows are in your name, and software is billed to you at cost. Any capable admin can maintain what we build.

How It Compares

Custom AI sales and marketing automation compared with an off-the-shelf AI sales tool and doing the work by hand
Custom automation (Apex Local)Off-the-shelf AI sales toolDoing it by hand
Cost$3,000 to $7,500 per project, plus software at costA subscription, often priced per seatYour team's hours, every week
Fits your processBuilt around how your team already sellsYour team adapts to how the tool worksYes, but only as fast as people can type
Works inside your CRMYes: HubSpot, Salesforce, and most CRMs with an APISometimes, through a connectorOnly if people log everything
Who approves outgoing messagesA person on your team, by defaultDepends on the tool's settingsWhoever writes them
Who owns itYou: every account and workflow is in your nameThe vendor, and you rent accessYou

What It Costs

$3,000 to $7,500 per project

Projects run $3,000 to $7,500, fixed in writing before work starts. The number depends on how many systems connect, how many workflows you need, and how much cleanup the CRM needs first. Half is due at kickoff and the second half 30 days after launch, only if the build does what the written scope says. Software and AI usage are billed to you directly at cost, with no markup. It's a one-time project, not a retainer.

Get a Free Consultation

Free. No obligation. We reply the same business day.

Or call or text (281) 858-3054

Who Does the Work

Run by a former head of marketing who builds these workflows himself with Clay, n8n, HubSpot, and the AI model that fits the job. In his corporate roles, automated enrichment and lead qualification cut manual prospecting time by more than half, and the lead scoring he rebuilt with sales raised lead-to-opportunity conversion 25%.

Joe leads every engagement himself. For specialist work such as web development, video, design, and paid media at volume, he works with vetted specialists, and he reviews everything before it reaches you. AI handles much of the busywork, which keeps prices down.

Joe Zeng, MBA. Founder, former head of marketing for North America at Ambipar.

Results from Joe's corporate roles before Apex Local. Your results depend on your business, your market, and your budget.

Common Questions

Will AI email our customers on its own?
Not unless you decide it should. By default, AI drafts and a person approves anything sent. You set the rules for what, if anything, can go out without a review, and you can tighten them at any time. Drafts are saved in the CRM, so you can see what the AI wrote and who approved it.
Do we have to switch CRMs?
No. We build on HubSpot, Salesforce, and most CRMs with an API. If yours can't support what you need, we tell you in the free consultation, before you pay anything. Sometimes the right first step is cleaning up the CRM you have, and that goes into the written scope too.
Which AI tools do you use?
Whichever fits the job and your budget. Common pieces are Clay for research and enrichment, n8n for workflows, your CRM's own automation, and an AI model chosen for the task. We don't tie you to one AI company, and every subscription is in your name at the vendor's own price.
How long does a project take?
Most builds take two to four weeks from the signed scope, plus a few days of testing on real leads. Bigger CRM cleanups or several connected systems take longer, and the timeline is written into the scope. Your team is trained before launch, so nobody is guessing on day one.
What happens if something breaks after launch?
The 30 days after launch are included, and the final payment waits until the build does what the scope says. After that, fixes are quoted in writing before any work starts, or upkeep can be folded into a fractional CMO or demand generation plan. Every workflow is documented, so any capable admin can fix it too.
How much does AI sales and marketing automation cost?
$3,000 to $7,500 per project, fixed in writing before work starts. Half is due at kickoff, and the other half 30 days after launch, only if the build does what the scope says. Software and AI usage are billed to you directly at cost, with no markup. No hourly billing and no surprise invoices.

Get Started

Let's Talk About Your Business.

Tell us about your business and what you want more of. We reply the same business day to set up a free 30-minute consultation by phone or video.

  1. Today

    Reach Out

    Send the form. The same business day you hear back, by text or email.

  2. Within two business days

    The Free Consultation

    Thirty minutes by phone or video: where your customers come from, what you spend, and the first gap to close.

  3. Within one to five business days

    A Written Quote or Plan

    One service: a written quote within one business day. A bigger program: a written plan with the math within five business days, $500, credited to the work.

  4. Then

    The Work

    Prices in writing. Month to month. A one-page report on the first of every month.

Free. No obligation. We reply the same business day.

Prefer to call or text? (281) 858-3054 · hello@theapexlocal.com