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Get Found · From $500 a month

Google Ads and PPC Management in Houston

Ads you can check line by line, because every ad dollar should trace back to a call or a form.

Get a Free Consultation

Free. No obligation. We reply the same business day.

Or call or text (281) 858-3054

What does Google Ads management in Houston include?

Google Ads management covers building and running your campaigns: keyword research, blocked terms, ad copy, landing page checks, call and form tracking, weekly bid and budget work, and a monthly report on cost per lead. The Google Ads management Houston businesses get from us also keeps the account in your name, with ad spend billed to your own card by Google.

How is Google Ads management priced?

Pricing comes in two parts that should never mix: the management fee and the ad spend. Our fee is $500 a month or 15% of your monthly ad spend, whichever is higher. Google bills your own card for the clicks, we bill our fee separately, and we never mark up the spend. The test budget is agreed in writing before anything runs.

Should I hire a PPC agency in Houston or run Google Ads myself?

Run it yourself if you have a few hours every week to check search terms, bids, and tracking, and you know what a lead is worth to you. Hire a PPC agency when those hours aren't there, or when you can't tell what the ads return. Either way, keep the account in your name, so the history stays with you.

How It Works and What to Expect

We build search campaigns aimed at calls and form fills, set up tracking first, and tie each lead back to the ad and search term that brought it. You approve the campaigns and a test budget in writing before anything runs. Your ad money goes straight to Google, never through us, and we meet in person across Houston or by video anywhere in the US.

  1. 01

    Free Consultation

    Thirty minutes by phone or video. We look at your current ads, or the searches you'd want to show up for, and tell you whether ads make sense for your business yet.

  2. 02

    Tracking and Setup

    We set up call and form tracking first, then build the campaigns and agree on a test budget in writing. Nothing runs until you approve it.

  3. 03

    Every Month After

    We check search terms, bids, and budgets every week and move spend toward what brings calls. On the first of each month you get a one-page report.

Who This Applies To

  • One job is worth enough to pay for the click: trades, home services, dental and medical offices, and law firms
  • You need calls sooner than search work can bring them
  • You run ads yourself and can't tell what they return
  • A past agency kept the ad account, or the numbers, to itself
  • Your search terms report is full of clicks from people who were never going to buy
  • You want PPC run by someone who reports cost per lead, not just clicks

What's Covered

  • Search campaigns built around the services and areas you want more calls for
  • Keyword research, plus a blocked-terms list so you don't pay for clicks that were never going to buy
  • Ads written and tested, with landing pages checked so every click has a good place to land
  • Call and form tracking that ties each lead to the ad and search term that brought it
  • Weekly checks on bids, budgets, and search terms, with spend moved toward what brings calls
  • The ad account set up in your name, with your own card on file at Google
  • A written test budget and goals before the first dollar is spent
  • A one-page monthly report: spend, calls, form fills, and cost per lead

Don't see your situation listed? Ask us in a free consultation.

What You Can Expect

  • Tracking Before Spending

    Call and form tracking go in before the first ad runs. Every lead is tied to the search that brought it.

  • No Markup on Spend

    Google bills your card directly for every click. Our fee is separate, fixed in writing, and never hidden inside the spend.

  • Your Account, Your Data

    The account, the campaigns, and the history stay in your name. You can remove our access at any time.

  • Weekly Attention

    Search terms, bids, and budgets get checked every week, not once a quarter. Wasted terms get blocked as they show up.

  • Reports in Plain English

    One page each month: what you spent, the calls and forms it brought, and what each lead cost. No dashboards to decode.

  • Straight Answers on Fit

    If the numbers don't work for your business or your area, we tell you before you spend. Sometimes the better first move is your Google listing or your website.

How It Compares

Google Ads management with Apex Local compared with the usual alternatives
Apex LocalDoing it yourselfOther agencies
Monthly fee$500 or 15% of spend, whichever is higherNone, but your hours every weekVaries: flat, a percent, or both
Ad spendBilled by Google to your card, no markupBilled by Google to your cardAsk whether spend runs through them
Who owns the accountYou, alwaysYouAsk before you sign
Call and form trackingSet up before ads runUp to youVaries
ReportingOne page monthly, with cost per leadGoogle's own dashboardVaries
ContractMonth to monthNoneTerms vary; read the notice period

What It Costs

From $500 a month

Management is $500 a month or 15% of your monthly ad spend, whichever is higher. That covers setup, tracking, the weekly work, and the monthly report for one business. Ad spend is separate: you pay Google directly with your own card, and we never mark it up. A minimum test budget is quoted in writing before anything runs, based on your services and your area. More locations or a large number of campaigns move the price, and any change is quoted in writing first. Month to month, no long contract, and the account always stays in your name.

Get a Free Consultation

Free. No obligation. We reply the same business day.

Or call or text (281) 858-3054

Who Does the Work

Run by a former head of marketing who is Google Ads certified and, at Stewart Title, cut cost per acquisition 25% over two years on a $1 million paid search and social budget. Smaller budgets get the same discipline: every dollar tied to a call or a form.

Joe leads every engagement himself. For specialist work such as web development, video, design, and paid media at volume, he works with vetted specialists, and he reviews everything before it reaches you. AI handles much of the busywork, which keeps prices down.

Joe Zeng, MBA. Founder, former head of marketing for North America at Ambipar.

Results from Joe's corporate roles before Apex Local. Your results depend on your business, your market, and your budget.

Common Questions

How much should I spend on ads?
Enough to get a fair read on what a lead costs in your area, and no more until the numbers say so. We quote a minimum test budget in writing before anything runs, based on your services, your area, and what a job is worth to you. If the math doesn't work for your business, we'll tell you that instead.
Can you guarantee leads?
No, and be careful of anyone who does. We can promise the setup, the tracking, the weekly work, and an honest report every month. What a lead costs depends on your market, your offer, your reviews, and how fast your team answers the phone when an ad makes it ring.
Do I own the ad account?
Yes. It's in your name and billed to your card. We work in it as a manager, with access you grant, and you can remove us at any time. If you leave, the campaigns, the conversion tracking, and every bit of search data stay with you, ready for whoever runs it next.
What happens if I stop?
The ads stop when the spend stops. That's the trade with paid search: it can bring calls fast, but it doesn't build up over time the way search work does. The account, the campaigns, and the history stay in your name, so you can restart any time, with us or with someone else.
Who runs my campaigns?
Joe Zeng sets the strategy, builds the tracking, and reviews every account himself. On larger accounts with many campaigns, a vetted specialist handles the daily ad work under the same written plan. Either way, you know who works in your account, and the monthly report comes from the person who answers for it.
How much does Google Ads management cost?
Our fee is $500 a month or 15% of your monthly ad spend, whichever is higher. At $2,000 a month in spend, you pay $500. At $5,000, you pay $750. The spend goes to Google on your own card with no markup, it's month to month, and any change is quoted in writing first. No surprise invoices.

Get Started

Let's Talk About Your Business.

Tell us about your business and what you want more of. We reply the same business day to set up a free 30-minute consultation by phone or video.

  1. Today

    Reach Out

    Send the form. The same business day you hear back, by text or email.

  2. Within two business days

    The Free Consultation

    Thirty minutes by phone or video: where your customers come from, what you spend, and the first gap to close.

  3. Within one to five business days

    A Written Quote or Plan

    One service: a written quote within one business day. A bigger program: a written plan with the math within five business days, $500, credited to the work.

  4. Then

    The Work

    Prices in writing. Month to month. A one-page report on the first of every month.

Free. No obligation. We reply the same business day.

Prefer to call or text? (281) 858-3054 · hello@theapexlocal.com