Grow Revenue · From $2,000 a month, plus ad spend
B2B Demand Generation Agency
One program that finds your buyers and gets good leads to sales fast, because referrals alone won't fill a pipeline.
Free. No obligation. We reply the same business day.
Or call or text (281) 858-3054
What does a B2B demand generation agency do?
A B2B demand generation agency finds the companies most likely to buy, reaches their decision makers through channels like paid search and LinkedIn, and makes sure good leads reach a salesperson fast. Success is measured in meetings and pipeline, not clicks. Our B2B demand generation services start at $2,000 a month plus ad spend, month to month.
What is the difference between demand generation and lead generation?
Lead generation collects names, sometimes bought from a list or gated behind a download, and hands them to sales in bulk. Demand generation builds interest with the right buyers first, then captures and qualifies the ones ready to talk. A B2B lead generation agency is often paid per lead. A demand generation program is judged on the meetings and deals those leads become.
How It Works and What to Expect
We run your paid search, LinkedIn, landing pages, and lead routing as one program aimed at the companies you want as customers. Sales helps set the target list and the definition of a good lead. Each month you see what the spend put into the pipeline.
01
Free Consultation
Thirty minutes by phone or video. We look at where your deals come from today, what you spend, and where the gap is.
02
Build the Program
In the first month we set up tracking, build the target list with your sales team, and launch the first campaigns and landing page.
03
Every Month After
Spend moves toward what produces meetings, weak campaigns stop, and you get the pipeline report on the first of each month.
Who This Applies To
- B2B companies where most new work still comes from referrals
- Industrial suppliers, contractors, and engineering firms with long sales cycles
- Websites that get visitors but rarely produce a real sales conversation
- Teams running Google or LinkedIn ads with no idea which ones turn into deals
- Sales teams that say the leads they get aren't worth calling
- Companies that tried a lead vendor and got names instead of meetings
What's Covered
- A target account and buyer list built from your best existing customers
- Paid search campaigns on Google, in an ad account set up in your name
- LinkedIn campaigns aimed at the job titles and companies on your list
- One landing page built or improved each month, written to turn a visit into a conversation
- Lead scoring agreed with sales, so the best leads rise to the top
- Routing that puts a qualified lead in front of the right salesperson the same business day
- Conversion tracking from first click to closed deal in your CRM
- A monthly report tying spend to leads, meetings, and pipeline
Don't see your situation listed? Ask us in a free consultation.
What You Can Expect
Pipeline, Not Just Leads
We judge every campaign on the meetings and deals it starts. A cheap lead that sales never calls doesn't count as a win.
Built With Your Sales Team
Sales helps pick the target accounts and define a good lead. Marketing that sales trusts is marketing that gets worked.
Same-Day Lead Routing
A qualified lead reaches the right salesperson the same business day, with its source and history attached.
Spend Follows Results
Budget moves each month toward the channels that produce meetings. Campaigns that don't earn their spend get stopped.
Ad Spend at Cost
Google and LinkedIn bill you directly, with no markup. Our fee stays the same whether you spend more or less.
Your Accounts, Your Data
Ad accounts, landing pages, and CRM records are set up in your name. If you leave, you keep all of it.
How It Compares
| Demand generation (Apex Local) | Lead generation vendor | Google Ads alone | |
|---|---|---|---|
| What you pay for | A monthly fee from $2,000, plus ad spend billed to you | Usually a price per lead or per appointment | Ad spend, plus a management fee if someone runs it |
| Who it targets | A named list of accounts and job titles, built with sales | Names from the vendor's own database or list | Anyone who searches the keywords |
| Channels | Paid search, LinkedIn, and landing pages run together | Email, calls, or lists the vendor controls | Google search only |
| What happens to a lead | Scored and routed to the right salesperson the same business day | Handed over in a batch or a spreadsheet | Lands in an inbox unless someone sets up routing |
| How success is measured | Meetings and pipeline in your CRM | Lead count | Clicks, calls, and form fills |
| Who owns the data | You: every account is in your name | Often the vendor keeps the list | You, if the account is in your name |
What It Costs
From $2,000 a month, plus ad spend
$2,000 a month covers strategy, campaign management on two channels, one landing page a month, lead scoring and routing, and the monthly report. We recommend at least $1,500 a month in ad spend, billed to you directly by Google and LinkedIn with no markup, and the starting budget is set in writing before launch. More channels, more markets, or follow-up email programs move the price, and any change is quoted in writing first. It's month to month, with no long contract.
Free. No obligation. We reply the same business day.
Or call or text (281) 858-3054
Who Does the Work
Run by a former head of marketing who scaled demand generation for North America at Ambipar, building $12M+ in marketing-sourced pipeline in 18 months. He rebuilt lead scoring with the sales team there, raising lead-to-opportunity conversion 25% and influencing $10 million in newly closed revenue.
Joe leads every engagement himself. For specialist work such as web development, video, design, and paid media at volume, he works with vetted specialists, and he reviews everything before it reaches you. AI handles much of the busywork, which keeps prices down.
Joe Zeng, MBA. Founder, former head of marketing for North America at Ambipar.
Results from Joe's corporate roles before Apex Local. Your results depend on your business, your market, and your budget.
Common Questions
- How long before demand generation works?
- Tracking and the first campaigns go live in the first month. Most programs need about 90 days of data to show which channels produce meetings, so plan on giving it a quarter before you judge it. There's no long contract, so you can stop at any point, but the first month alone rarely tells the full story.
- What ad budget do I need?
- We recommend at least $1,500 a month in ad spend across the two channels, enough to read the data within 90 days. The exact number is set in writing after the free consultation, based on your market and deal size. Our fee doesn't change with spend, and Google and LinkedIn bill you directly.
- Do you work with our sales team?
- Yes, from the first week. Sales helps define the target list and what counts as a good lead, and qualified leads go straight to them with the source attached. We check lead quality with sales every month, because marketing that sales doesn't trust gets ignored.
- Do you guarantee a number of leads?
- No. A lead count promised before anyone has studied your market is a guess, and chasing a count tends to fill the CRM with names that won't buy. What we commit to in writing is the work: the campaigns, the landing pages, the routing, and an honest monthly report on what the spend produced, including what didn't work.
- What kinds of companies is this a fit for?
- Companies that sell to other businesses or sell big-ticket services: industrial and energy suppliers, commercial contractors, engineering and professional firms, and service companies with a sales team. We meet in person across Greater Houston and work by video with companies anywhere in the US.
- How much does B2B demand generation cost?
- From $2,000 a month plus ad spend, month to month. The fee covers strategy, two channels, a new landing page each month, lead routing, and reporting. We suggest at least $1,500 a month in ad spend, paid straight to Google and LinkedIn. Every price is in writing before work starts. No surprise invoices.
Related Services
- Fractional CMOA part-time head of marketing: the plan, the budget, the vendors, and the monthly numbers.From $2,500 a month
- AI Sales and Marketing AutomationLead research, scoring, routing, and follow-up built into your CRM, with AI doing the busywork.$3,000 to $7,500 per project
- LinkedIn Ads ManagementLinkedIn campaigns aimed at the job titles that buy, with lead forms routed to sales.From $750 a month, plus ad spend
- Google Ads and PPC ManagementSearch campaigns with call tracking and a monthly report. Ad spend billed to you.From $500 a month
Get Started
Let's Talk About Your Business.
Tell us about your business and what you want more of. We reply the same business day to set up a free 30-minute consultation by phone or video.
Today
Reach Out
Send the form. The same business day you hear back, by text or email.
Within two business days
The Free Consultation
Thirty minutes by phone or video: where your customers come from, what you spend, and the first gap to close.
Within one to five business days
A Written Quote or Plan
One service: a written quote within one business day. A bigger program: a written plan with the math within five business days, $500, credited to the work.
Then
The Work
Prices in writing. Month to month. A one-page report on the first of every month.