Apex Local vs Grade.us: Which Review Software Is Better for Local Businesses?
Grade.us is agency-only. Apex Local is direct, self-serve software for the business owner — no agency middleman.
No credit card required. Cancel anytime.
Apex Local
Self-serve SaaS for local business owners
Month-to-month. Cancel anytime. 14-day free trial.
- ✓Direct to business — no agency middleman marking up the price
- ✓Transparent self-serve pricing ($99 / $149 / $249) vs Grade.us's agency-gated pricing
- ✓Same core capabilities plus AI visibility tracking, WhatsApp, 27 languages, NFC — all without needing an agency account manager
- ✓Start your free trial in 5 minutes — no sales call, no contract
- ✓Month-to-month billing, cancel anytime — agencies typically require 3-12 month contracts
Grade.us
Best for: Marketing agencies that want to resell white-labeled review management to their clients as an add-on service — not the client directly.
Grade.us is sold exclusively to marketing agencies, who resell it to their clients at a markup. End-business pricing varies widely by agency and typically ranges $200-$500+/mo bundled with other agency services. Pricing verified April 2026.
- •White-label capabilities built for agencies reselling to clients
- •Established brand in the agency channel with a long track record
- •Multi-location support for agencies managing 10+ clients
- •Reliable review monitoring fundamentals
Apex Local vs Grade.us: Full Comparison
| Feature | Apex Local | Grade.us |
|---|---|---|
| Target customer | Direct to business owner | Agencies only (white-label resale) |
| Starting price (end business) | $99/mo | $200-$500+/mo (agency markup) |
| Self-serve signup | Yes — 5 min, no sales call | No — must go through an agency |
| Contract required | No — month-to-month | Typically required by reselling agency |
| Review platforms monitored | 70+ | 100+ (comparable) |
| AI review responses | Yes (27 languages) | Yes |
| AI visibility tracking (ChatGPT/Gemini/Perplexity) | Yes | No |
| WhatsApp requests | Yes | Varies by agency |
| QR codes + NFC | Yes | QR only |
| Who owns the dashboard | You | Your agency |
| Free trial | 14 days, no credit card | 14 days (agency-gated) |
Pricing verified 2026-04-15. Grade.us pricing and features may change — verify current pricing on Grade.us's website.
When Grade.us is the better choice
Marketing agencies that want to resell white-labeled review management to their clients as an add-on service — not the client directly.
When Apex Local is the better choice
- ✓Direct to business — no agency middleman marking up the price
- ✓Transparent self-serve pricing ($99 / $149 / $249) vs Grade.us's agency-gated pricing
- ✓Same core capabilities plus AI visibility tracking, WhatsApp, 27 languages, NFC — all without needing an agency account manager
- ✓Start your free trial in 5 minutes — no sales call, no contract
- ✓Month-to-month billing, cancel anytime — agencies typically require 3-12 month contracts
- ✓You own the dashboard — you don't depend on your agency staying in business
Common questions
Is Grade.us available directly to my business?+
No. Grade.us is sold exclusively to marketing agencies, SEO firms, and consultants who then resell it to end-clients under their own brand at a markup. If you want to use Grade.us, you must contract with an agency that offers it. Apex Local is direct — you sign up yourself, you own the account, you can cancel anytime.
How much does Grade.us cost for a business?+
There's no published direct price because Grade.us is agency-resold. Agencies typically bundle review management into service packages priced $200-$500+ per month per client, depending on service scope. Apex Local is $99-$249/mo direct, month-to-month, cancel anytime.
If I already work with an agency using Grade.us, should I switch to Apex Local?+
Depends. If your agency provides substantial other services (SEO, paid ads, content) and uses Grade.us as part of that, stay with the agency. If your agency is mostly charging you for review management, Apex Local direct will cost less and give you more control. Some businesses run Apex Local directly alongside their agency's SEO work.
Does Apex Local have the same features as Grade.us?+
The core capabilities are comparable — review monitoring across many platforms, request automation, widgets, reporting. Apex Local adds AI visibility tracking (ChatGPT, Gemini, Perplexity), WhatsApp, NFC tap-to-review, and 27 languages out of the box. Grade.us monitors slightly more platforms (100+) because it's built for large agency portfolios.
Can I migrate my reviews from Grade.us?+
Reviews live on their source platforms (Google, Yelp, Facebook), not inside Grade.us. Switching platforms doesn't move your reviews. You just reconnect your accounts to Apex Local and continue.
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