The Review Software Built for Modern Law Firms
Automate review requests at case milestones. Respond to every review with AI in your firm's voice. Monitor Google, Avvo, Justia, Martindale, and 70+ platforms from one dashboard.
50% off locked forever for founding members. No credit card required.
Why law firms lose customers to competitors with more reviews
Clients searching for a personal injury, family, or estate attorney check Google and Avvo before calling — if your reviews lag, they call the firm with more
Your paralegals are buried in case work and never ask satisfied clients for reviews at the end of a matter
Avvo, Justia, and Martindale reviews live in legal-specific platforms — nothing ties them to your overall reputation picture
One disgruntled client leaves a 1-star review and it sits unanswered, scaring off future consultations
Big firms stack reviews across every practice area while your smaller firm fights for visibility on "best attorney near me" searches
Reviews decide whether clients choose you or the business next door
of people looking for an attorney read online reviews before calling
Source: FindLaw Consumer Survey →of consumers will not hire an attorney rated below 4 stars
Source: BrightLocal Local Consumer Review Survey →of consumers trust online reviews as much as a personal recommendation
Source: Search Engine Land →A request written the way a client actually wants to hear from you.
No cold, corporate copy. No 3-paragraph email. Just a friendly, conversational SMS that lands while the experience is still fresh — and takes your client 30 seconds to complete.
- Personalized with name + business
- Sent at the moment they are most satisfied
- Smart follow-up if they don't respond
- Happy = routed to Google. Unhappy = routed to you privately.
Everything a modern law firm needs to dominate local search
Milestone-Based Review Requests
Apex Local sends review requests at the right case milestones — settlement, trial verdict, will signed, case closed — not at arbitrary times. Timed via SMS, email, or WhatsApp for when the client is most satisfied.
AI Responses in Your Firm Voice
Every review gets a professional reply in your firm's tone of voice — ethical, measured, compliant. AI never references case details or confidential information. You approve before it goes live.
Avvo + Justia + Google Monitoring
Clients review you on Google, Avvo, Justia, Martindale-Hubbell, Super Lawyers, Yelp, Facebook, and BBB. Apex Local monitors all 70+ platforms from one dashboard.
Per-Practice-Area Tracking
If your firm handles personal injury, family, estate, and business law, track review velocity and ratings per practice area. Know which area is generating your best feedback.
AI Visibility Tracking
When people ask ChatGPT or Gemini for "best personal injury lawyer in [city]," does your firm get mentioned? Apex Local tracks your AI visibility and flags which competitors AI recommends instead.
Website Widgets for Practice Pages
12 embeddable widget styles display reviews on your practice area pages — "Divorce Attorney," "Estate Planning," "Car Accident Lawyer" — with one-line install. Reviews build trust right where the client decides to call.
Every review site that matters for law firms — in one dashboard
Questions from law firms
How does Apex Local handle attorney-client confidentiality in review responses?+
AI-generated responses never reference case details, outcomes, fees, or any confidential information — critical for bar rules compliance. You approve every response before it goes live, and rules can be configured to flag any response for review if it mentions specific legal terms.
How does Apex Local integrate with law firm practice management software?+
Apex Local syncs with Clio, MyCase, PracticePanther, Smokeball, Rocket Matter, and most practice management platforms via Zapier, Make, or n8n. Case milestone triggers ("matter closed," "settlement reached") can automate request timing.
Is soliciting reviews ethical for attorneys?+
Most state bars allow attorneys to request reviews as long as the request is truthful and doesn't compensate reviewers. Apex Local's templates are designed to comply with ABA Model Rule 7.1 and most state-specific ethical rules — consult your state bar for specifics.
Can I track reviews per attorney or practice area?+
Yes. Granular permissions and tagging let you filter reviews by attorney, practice area, or case type. Useful for identifying top-performing attorneys and practice areas that drive referrals.
What about negative reviews from clients who lost their case?+
Apex Local flags every negative review and drafts a professional response. You can't prevent clients from leaving negative reviews after a bad outcome, but you can respond professionally — and the AI helps you do so without violating confidentiality.
Start collecting 5-star reviews for your law firm
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